“I don’t have time to blog.” That is the reason for not blogging or not blogging consistently that I hear more than any other excuse. I’ve heard my friend Scott McLeod say in response to that, “do you have time to think?” Scott makes a good point. To expand on that thought, think about the act of writing a blog entry as an exercise in thinking. Use the time you set aside to blog (you do have a blogging schedule, don’t you?) as time to think about your favorite topic, reflect on things you’ve done, or propose a new idea to your audience.
As a practical matter when it comes to finding time to blog, like finding time for anything else, if it truly is important to you, you will find the time to do it. Before Free Technology for Teachers became a full-time occupation I wrote all of my blog posts either early in the morning or in the evening while watching television. I was writing four or five posts per day in addition to all of the responsibilities of my full-time teaching job. Did I give up other hobbies and pursuits to write that much? Yes, I did. Was it worth it? Yes, it was.
If my schedule of publishing four or five times per day is intimidating or the idea of trying to publish every day is intimidating, take heart in the fact that you don’t have to publish that frequently in order to have a successful blog. In fact, some of my favorite bloggers, Chris Brogan and Chris Guillebeau, who are also very successful bloggers only publish a couple of times per week.
In the end, finding the time to blog is just like finding the time to exercise or finding the time to do anything else in your life, if it blogging is truly important to you, you will make the time to do it. A little less Netflix and a little more writing will go a long way toward developing content for your blog.